#OldSpice announced a 10-year initiative program that will help increase high school graduation rates by 10 percent in America for underrepresented young men living in underserved communities by 2030.
Old Spice is partnering with film company Never Whisper Justice, producers of the 'BLACK BOYS’ film, and creators of Frontlines of Justice to help improve learning outcomes for nearly 100,000 students.
Frontlines of Justice is an online eLearning platform designed to create social, racial, and educational justice through compelling content and curriculum. Never Whisper Justice is a disruptive social justice media company combining storytelling and social impact through documentaries, scripted series content, and inspiring feature films.
The first steps Old Spice is undergoing will be hosting a multi-city “BLACK BOYS” screening tour with New Orleans Saints’ safety and executive producer for “BLACK BOYS,” Malcolm Jenkins and additional NFL athletes to generate conversation and inspire young men.
Old Spice will kick off with Jenkins who will make virtual school appearances and host a "BLACK BOYS" screening in New Orleans throughout the NFL season.
“While ‘BLACK BOYS’ powerfully shows racism’s emotional cost, the accompanying social impact campaign supported by Old Spice will extend the film’s influence to generate a conversation and inspire dialogue and tangible outcomes between students, teachers and administrators," says New Orleans Saints’ Malcolm Jenkins in a press release.
"BLACK BOYS" film showcases the brotherly love of Black men and boys in America while bringing attention to the social and emotional effects of racism and invites audiences to imagine a world in which Black boys experience true belonging and unlimited possibilities.
Old Spice is a long-time NFL partner that is currently working to expand education and get involved in more communities one program at a time.
“BLACK BOYS” is now streaming on NBC Peacock.
📹:@BlackBoysFilm is Executive Produced by @MALCOLMJENKINS27 and his @ListenupMedia
To learn more visit: www.frontlinesofjustice.com