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Jack Daniel’s partnered with Saweetie for 'Pretty Bxtch Music'



Saweetie is starting ‘Icy Season’ just in time ❄️


Through a continued partnership with Jack Daniel’s Tennessee Honey, Saweetie has created an authentic relationship to the product as well as gained a major audience through her music and social content.


Jack Daniel’s Tennessee Honey cocktail, “Saweet & Sour,” was integrated for Saweetie’s new 7-track project titled "ICY SEASON" that is also ahead of his debut album, 'Pretty Bxtch Music', next year.


“They’ve been in the business for over 150 years and have a long history of supporting culture and Black artists where it matters — which was really important to me,” Saweetie spoke about the whiskey brand.


The activations used were through organic posts, securing influencers to share content, music video, along with an event to add value for the brand and campaign. Through the power of music, the collaboration plans build brand awareness as well as gain a new audience.


This is why Saweetie is the queen of endorsements. ❄️


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Pinterest launches TwoYwenty to help companies increase innovation & awareness





Pinterest has built their platform on giving their users inspiration while continuing to evolve and innovate ways to sell products to enhance the customer experience. Now they’re looking to dive deeper into eCommerce to provide a broader platform for creators.


TwoTwenty is an in-house product incubator, experimental products team filled with dedicated engineers, designers, content, and product experts that will focus on innovations via interdisciplinary work such as testing and launching new ideas for Pinterest’s platform.


TwoTwenty’s first exploration has expanded into the realm of livestream shopping by recently launching Pinterest TV. Pinterest TV is yet another example of how dynamic the virtual ecosystem is when brands can capture consumers’ attention with a personalized shopping experience. Each episode will be live-streamed to feature a series of original and shoppable episodes along with top creators and influencers.


The initiative by Pinterest will actively oversee new project ideas through an online submission portal called the “Idea Factory” as well as from “Makeathons” (hackathon events) where they plan to further experiment with the ideas and prototypes to see if any ideas “are productionized at scale and handed off to other teams within the company.”


The TwoTwenty team then engages in prototyping, researching and testing to see which features may gain traction, and those that pass muster are developed at scale and moved forward to other teams within Pinterest.


Can't wait to see the collaborations and what the team comes up with next!



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Sean Combs’ CÎROC Ultra-Premium Vodka launches #CIROCStands campaign


Written for The Link Entertainment by



CÎROC and Sean Diddy Combs continue to shift the culture by introducing #CIROCStands for Black businesses, an initiative to support Black excellence and achievements.


The campaign plans to amplify the stories and successes of three local Black women-owned businesses and their owners, providing them with major exposure with the CÎROC brand along with providing mentorship from CÎROC Black Executive partners.


“As a brand, we are committed to amplifying and celebrating Black voices across the country and giving a platform to Black changemakers and their ongoing work,” says Adrienne Cuschieri, Brand Director of CÎROC. “Through #CIROCStands, we are proud to partner with leaders in their communities to share positive and powerful messages that spread joy and celebrate those defining culture and shaping the future.”


CÎROC’s strategy will elevate Black-owned businesses through digital content on its brand platforms, as well as PR outreach and digital out-of-home advertising in different cities to highlight stories of achievement and success.



To read more, click here.

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