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I delivered my first company wide presentation at Goodwipes!! 🥳
I have been working on how brands uniquely take aspects from other categories such as beauty, school supplies, etc and leverage them in their own way. These brands are doing so well by becoming distinctive and unforgetable while communicating their services that I have deemed them as the “Category Copycats.”
The brands featured:
1. blk.beverages which leverages aspects within the beauty category with minerals and drops
2. The Crayon Case, which created a dominate brand design with school supplies
3. Grey Goose Vodka changed the game by borrowing the identity of the wine category
4. SIMULATE that’s a food company that behaves like a tech company
Lastly, I showed how Goodwipes can be utilized to stand out in stores specifically the Beauty category within Target, Walmart, etc.
#disruptivebrands #categorycopycats #memorablebrands
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