Written for Emily Bezak Writes
Do you remember Vine on Twitter? Since then, video marketing has become more and more prominent in our social feeds and across all platforms. It's crazy to think all of this sparked from those five second videos and cause us all to crave more video content.
We have already seen video become increasingly important on social media and later implemented into live videos. Social media is very fond of a video, with almost every popular platform allowing individuals to get creative where you don’t really have to go live unless you want to.
It is a brilliant way to showcase the face behind companies and their brands and most importantly; a great way to connect with your audience.
Videos within social media, such as TikTok and Instagram Reels, have given everyone a platform to push more content. And remember: The more content, the more your ‘why’ will become visible to more and more people.
Why are they making a difference? How do they compliment your business?
Videos get the best reach, engagement, and results on social media. Many social media managers and content creators know how videos add value in today’s society. But people don’t know how hard it is to transition through different platforms such as TikTok and Instagram. Social content comes with change and no one can do anything about it especially if you're trying to stay relevant. With that being said, Video has been an influential step in today’s society with platforms such as TikTok, Instagram, and Facebook.
VIDEO ON SOCIAL IS KING IN COVID-19 ERA
Each reel or video tells a story about what your product or service can do for an individual (or business, if you’re a B2B brand). Videos are just one type of content that can educate, entertain, or inspire your audience, but the impression a video makes is what makes it so powerful.
Viewers retain 95 percent of a message when they watch it in a video, compared to just 10 percent when reading your carefully-crafted messages in text-only format.
The thing about posting videos, you never know when or what will ‘go viral’, so keep creating no matter what. Trust me; lots of people are watching. That being said, sometimes you may think you’ve created a likeable, shareable, or savable content piece but it could flop and the other way around, too. To be relatable, your content should be beneficial to help in creating awareness around your products or services.
One thing that is important to note: To see success in your video content, you have to consistently create. There’s no silver bullet. You never know when your content will be relatable to others.
By 2022, it is expected to see that online videos will make up more than 82% of all consumer internet traffic, that is 15 times higher than it was in 2017. So let’s talk about some of my favorite platforms for creating video content.
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