Starting a business is somewhat easy. You have the name, service or product, the logo, and sometimes the why.
In order to see growth in those categories, there has to be a structure that is implemented to expand a company. Structure is something tangible that can be easily understood with consistency.
That is where brand architects come into play. Brand architects are unique and strategic. They position themselves in a way that they build trust outside of multiple companies.
Brand architects carry multiple brands with diverse audiences where they cohesively come together under one big brand agency. Basically a giant branding agency with hundreds of subsidiary brands under their belt.
There can be corporate branding strategy and multi/individual strategy agencies that have sub-brands underneath them with similar visions or missions but endorsed branding strategies is the structured strategy businesses need to explore creativity.
Endorsed branding is valuable and creates a link between a company and the consumer but endorses the parent product while increasing buyer confidence in product brands. The freedom of allowing teams to generate marketing campaigns and reach their target market link the consumers' trust of the brand which in return allows the consumer to consider a sibling’s brand without second guessing.
There are advertisements everywhere and unlimited possibilities. The repetition of brands are embedded into our heads. We have no choice but to sit back, observe, and support.
Some consumers buy products because of association or either the creative content delivered.
Should businesses focus on a Brand Architect to get their company out?
Yes, they should. Brand architects create empathy and relentless curiosity, allowing a team or individual to think creatively and strategically.
It is amazing how brands have the power to improve lives as well as relationships. The curiosity of not knowing brings passion into the creative process where the consumers can receive the message the company is implying.
To become a brand architect whether for small or big businesses make sure to network, build a customer relationship, and most of all, be authentic. Tell your story.
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