Lewis Hamilton grants emerging Black designers their spotlight at the Met Gala

Written for The Link Entertainment by

Kiara Desirai, Author at The Link Entertainment

Seven-time world champion Lewis Hamilton who is known for his stylish tailored suits invited emerging Black fashion designers to fashion’s biggest night, the Met Gala.

As many watched, Hamilton stood out the most. Hamilton brought a table and invited four young designers a seat to the table where Vogue’s Editor-in-Chief Anna Wintour hosted his table.

He stated that the Met Gala was “about just highlighting beauty and excellence and talent.”

Usually up and coming designers don’t often get the chance to be invited to the Met Gala due to seats being taken or not being invited because no one knows their name, yet. Individual tickets to the Met Gala can run up to $30,000 while full tables range from $200,000 – $300,000. Most designers are invited if they know the right people or pay for their own seat.

Hamilton said, “I realized it’s very similar within the fashion industry. A lot of brands, young designers don’t have the same opportunities and the Met is the biggest fashion event of the year. In this theme, I wanted to create something that was meaningful and it’s something that will start and spark a conversation. When people see us all together, it will put these Black designers at the top of peoples’ minds.”

The theme of the 2021 Met Gala was “In America: A Lexicon of Fashion,” centered on American style and independence.

Hamilton was with American designer Kenneth Nicholson, who created a custom suit complete with a lace calf-length shirt.

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Sean Combs’ CÎROC Ultra-Premium Vodka launches #CIROCStands campaign

Written for The Link Entertainment by

Kiara Desirai, Author at The Link Entertainment

CÎROC and Sean Diddy Combs continue to shift the culture by introducing #CIROCStands for Black businesses, an initiative to support Black excellence and achievements.

The campaign plans to amplify the stories and successes of three local Black women-owned businesses and their owners, providing them with major exposure with the CÎROC brand along with providing mentorship from CÎROC Black Executive partners.

“As a brand, we are committed to amplifying and celebrating Black voices across the country and giving a platform to Black changemakers and their ongoing work,” says Adrienne Cuschieri, Brand Director of CÎROC. “Through #CIROCStands, we are proud to partner with leaders in their communities to share positive and powerful messages that spread joy and celebrate those defining culture and shaping the future.”

CÎROC’s strategy will elevate Black-owned businesses through digital content on its brand platforms, as well as PR outreach and digital out-of-home advertising in different cities to highlight stories of achievement and success.

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