Written for The Link Entertainment by
CÎROC and Sean Diddy Combs continue to shift the culture by introducing #CIROCStands for Black businesses, an initiative to support Black excellence and achievements.
The campaign plans to amplify the stories and successes of three local Black women-owned businesses and their owners, providing them with major exposure with the CÎROC brand along with providing mentorship from CÎROC Black Executive partners.
“As a brand, we are committed to amplifying and celebrating Black voices across the country and giving a platform to Black changemakers and their ongoing work,” says Adrienne Cuschieri, Brand Director of CÎROC. “Through #CIROCStands, we are proud to partner with leaders in their communities to share positive and powerful messages that spread joy and celebrate those defining culture and shaping the future.”
CÎROC’s strategy will elevate Black-owned businesses through digital content on its brand platforms, as well as PR outreach and digital out-of-home advertising in different cities to highlight stories of achievement and success.
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