Saweetie is starting ‘Icy Season’ just in time ❄️
Through a continued partnership with Jack Daniel’s Tennessee Honey, Saweetie has created an authentic relationship to the product as well as gained a major audience through her music and social content.
Jack Daniel’s Tennessee Honey cocktail, “Saweet & Sour,” was integrated for Saweetie’s new 7-track project titled "ICY SEASON" that is also ahead of his debut album, 'Pretty Bxtch Music', next year.
“They’ve been in the business for over 150 years and have a long history of supporting culture and Black artists where it matters — which was really important to me,” Saweetie spoke about the whiskey brand.
The activations used were through organic posts, securing influencers to share content, music video, along with an event to add value for the brand and campaign. Through the power of music, the collaboration plans build brand awareness as well as gain a new audience.
This is why Saweetie is the queen of endorsements. ❄️
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